digital viewability
better advertising for a better world
more impact. less fraud.
top picks
any campaign can be made better and do more for the world; but we've identified three main opportunities in today's fragmented advertising industry for those who want more
more than just going through the motions with the big industry sloths, wasting large amounts of budget on margin and fraud and getting poor service and partnership value
Longtail CTV and DOOH
CTV is the hot new thing as we're all aware - but this means walled-garden premium direct buys at high prices. we compliment CTV plans by including premium unsold CTV impressions at low rates, which lowers the eCPM of your CTV plan
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hitting consumers on the couch is no longer enough. covering multiple screens in their daily life is the best way to maximize the effectiveness of your flight
Viewable Media
most people know what viewability is, but not many people buy it because it doesn't deliver against some poorly constructed incentive measurements
fraud has far surpassed the cookie-bombing days of the last decade
if your ads are being viewed, your brand is getting something for every dollar
Social Impact Marketing
consumers care about other people and the society they live in. activations that include a social impact element perform better on short-term campaign KPIs, as well as create quality content - and see organic social lift as well
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whether you have a cause in mind or would like guidance as to what your audience cares about, we can show you why brands who do good build brand loyalists
social impact media
cause + content + call to action
