digital viewability
better advertising for a better world
more impact. less fraud.
top picks
any campaign can be made better and do more for the world; but we've identified three main opportunities in today's fragmented advertising industry for those who want more
more than just going through the motions with the big industry sloths, wasting large amounts of budget on margin and fraud just to get poor service and low partnership value
YouTube Optimization and Longtail CTV
YouTube viewing on TVs is now larger than on mobile devices and is the most streamed CTV app with the best targeting options and reporting analytics. new strategies and tactics for YouTube performance an efficiency are here and we can save on average 30% or more on your current performance
CTV is the hot new thing as we're all aware - but this means walled-garden premium direct buys at high prices with no transparency
we compliment CTV plans by sourcing premium unsold impressions at low rates, which lowers the eCPM (and thus increases performance)
Verified Viewable
Human Impressions
most people know what viewability is, but not many people buy it because it doesn't deliver against some poorly constructed incentive measurements
fraud has far surpassed the cookie-bombing days of the last decade
if your ads are being measured and viewed, your brand is getting something for every dollar
Social Impact Media
consumers care about other people and the society they live in. activations that include a social impact element perform better on short-term campaign KPIs, as well as create quality content - and see organic social lift as well
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whether you have a cause in mind or would like guidance as to what your audience cares about, we can show you why brands who do good build brand loyalists
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(case study below)
about us
we bring nearly two decades of experience across:
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media planning/buying and digital strategy at agencies such as Media Contacts, Havas Media, Digitas, Starcom, and more
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growth and execution with ad-tech companies large and small such as Adconion Direct, Amobee, Nexxen, Centro, Basis, Lemma, Biddeo and more
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all the major media markets in the US on all verticals including CPG, Retail, Auto, Telecom, Finance, Travel, Real Estate, Gaming, Sports, Entertainment and many more
social impact media
cause + content + call to action
